Obie Bowties

As part of a 72 hour competition for AdClub, myself and a team from SapientNitro (NOw SapientRazorfish_) banded together to try and rebrand a local bowtie company.

 I was personally responsible for the posters, pattern photography, external assets and mobile application. 

 

A team of jr. and associate level designers came together to give a bowtie brand a unique voice in an otherwise complacent industry.

 
Meredith Mendosa